Building Your Brand Etsy February blogging challenge

Results of my Instagram Giveaway Contest

At the beginning of February, I ran my first Instagram giveaway for my Etsy with five other shops. I’ve seen a lot of small businesses do this to boost their engagement; so, I figured I’d try.

Why do a social media giveaway?

Social media giveaways incentivize people to follow you, increase engagement and followers, and may increase your sales. You can do this alone or with other businesses that complement your niche.

I chose to do a co-promotion giveaway. This way, we could multiply our audiences and promote each other’s small business. We chose a theme together and contributed something from our shops: there was a tie-dye bodysuit, a rose quartz necklace, a hula-hoop, a crystal choker necklace, and mine was an essential oil diffuser necklace and earring set with ylang-ylang essential oil.

 

Overall Gain

During the giveaway, I’ve netted 70 new followers. These were also real accounts that fall into my typical customer personas. I also noticed an influx of my likes on my photos. I was hoping for more followers, but I’m happy with the results for my first try.

What I learned

Everyone loves freebies, doing a giveaway challenge is a sweet way grow your business and support other businesses as well. I think there is potential to grow your businesses with these and maintain follower loyalty.

If I have the supplies and the time, I hope to do these bi-monthly.

What I would do differently next time

  • When doing a co-promotion, I would do 4, maybe 5 shops max. Given that there were 6 of us, I think people were less likely to enter.
  • I would promote it more: before, during, and after. I believe that we all could have done a better job.
  • Complimentary niches versus the same business: Given that there were 3 jewelry businesses, I think it was overkill. I would not do a giveaway with another jewelry business unless we had completely different styles.

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