At the beginning of February, I ran my first Instagram giveaway for my Etsy with five other shops. I’ve seen a lot of small businesses do this to boost their engagement; so, I figured I’d try.
Why do a social media giveaway?
Social media giveaways incentivize people to follow you, increase engagement and followers, and may increase your sales. You can do this alone or with other businesses that complement your niche.
I chose to do a co-promotion giveaway. This way, we could multiply our audiences and promote each other’s small business. We chose a theme together and contributed something from our shops: there was a tie-dye bodysuit, a rose quartz necklace, a hula-hoop, a crystal choker necklace, and mine was an essential oil diffuser necklace and earring set with ylang-ylang essential oil.
During the giveaway, I’ve netted 70 new followers. These were also real accounts that fall into my typical customer personas. I also noticed an influx of my likes on my photos. I was hoping for more followers, but I’m happy with the results for my first try.
What I learned
Everyone loves freebies, doing a giveaway challenge is a sweet way grow your business and support other businesses as well. I think there is potential to grow your businesses with these and maintain follower loyalty.
If I have the supplies and the time, I hope to do these bi-monthly.
What I would do differently next time
- When doing a co-promotion, I would do 4, maybe 5 shops max. Given that there were 6 of us, I think people were less likely to enter.
- I would promote it more: before, during, and after. I believe that we all could have done a better job.
- Complimentary niches versus the same business: Given that there were 3 jewelry businesses, I think it was overkill. I would not do a giveaway with another jewelry business unless we had completely different styles.
Now that you planted the seeds of your Etsy Shop, it is time to grow. You can also apply these tactics to other eCommerce businesses; simply adjust them to your niche. Here are some tactics I’ve found through trial and error and my own research:
Customer Retention Tactics
Maintaining customer retention is integral for meeting your bottom line. Here are some tactics to earn repeat customers:
- Communication – Respond to questions and feedback, and kindly to any problems your customers may have within 24 hours. This is key to build trust with potential customers and building repeat business. Also, always follow-up the arrival of their product with an email to ensure satisfaction. This is a good time to ask them to review your product. Great customer service isn’t always easy, but it is key to a your business’s lasting success.
- Timely shipping and personal touches – I like to add a handwritten thank you note and sometimes include a small crystal with their order; hand-written notes are a quick way to go that extra mile for your customer.
3. Follow-up – Within the first month of purchase, email them a coupon code to your shop. Coupons are a great way to build customer loyalty. You can offer free shipping, percentage off their next order, or a free item.
- Suggestions and Bundling – Customers search with keywords on Etsy. When they search, all shops with items matching that agenda show up. They may look look at the item, but in order to get customer’s to explore the rest of your shop, put links to your other products in that collection, or matching pieces. Click the images to see the examples below:
2. Freebies – Many savvy shoppers will add additional items to their shopping cart to receive something for free; especially free shipping. The question is how to affordably offer free shipping and balance the expense? First, factor the shipping into your expenses. Next, find a reasonable dollar amount that brings you more profit without taking a hit. Although, taking a short-term loss is a smart sacrifice if it brings loyal customers. Just make sure to follow up with customer-retention tactics!