Results of my Instagram Giveaway Contest

At the beginning of February, I ran my first Instagram giveaway for my Etsy with five other shops. I’ve seen a lot of small businesses do this to boost their engagement; so, I figured I’d try.

Why do a social media giveaway?

Social media giveaways incentivize people to follow you, increase engagement and followers, and may increase your sales. You can do this alone or with other businesses that complement your niche.

I chose to do a co-promotion giveaway. This way, we could multiply our audiences and promote each other’s small business. We chose a theme together and contributed something from our shops: there was a tie-dye bodysuit, a rose quartz necklace, a hula-hoop, a crystal choker necklace, and mine was an essential oil diffuser necklace and earring set with ylang-ylang essential oil.


Overall Gain

During the giveaway, I’ve netted 70 new followers. These were also real accounts that fall into my typical customer personas. I also noticed an influx of my likes on my photos. I was hoping for more followers, but I’m happy with the results for my first try.

What I learned

Everyone loves freebies, doing a giveaway challenge is a sweet way grow your business and support other businesses as well. I think there is potential to grow your businesses with these and maintain follower loyalty.

If I have the supplies and the time, I hope to do these bi-monthly.

What I would do differently next time

  • When doing a co-promotion, I would do 4, maybe 5 shops max. Given that there were 6 of us, I think people were less likely to enter.
  • I would promote it more: before, during, and after. I believe that we all could have done a better job.
  • Complimentary niches versus the same business: Given that there were 3 jewelry businesses, I think it was overkill. I would not do a giveaway with another jewelry business unless we had completely different styles.

Converting Browsers Into Buyers with a Sales Funnel

What is a Sales Funnel?

A sales funnel is essentially a multi-step process that moves prospects into buyers. They are key to understanding your sales and marketing activity.

Most of the examples I found online are geared to multi-level, corporation companies; I decided to create my own for small eCommerce businesses. A lot occurs between the time that a potential customer enters your funnel, to completion of a purchase. Depending on your niche and sales model, they are typically 4-7 stages. My sales funnel is broken down into five levels:

1. Awareness:

This is when the visitor’s arrive at your shop or website. They typically arrive from ads, an enticing offer, or social media- anything that makes the visitor aware of your product. This is where strong branding and offers create leads. Now, your goal is to move them through the stages that will take them from visitor to buyer.

2. Interest:

Now that they are aware, you need to build their interest- At this stage, customers have looked through your website and favorited or bookmarked your shop, signed up for your mailing list, or followed your social media page.

3. Evaluation:

This is the “fence-sitting” stage where prospects debate following through. They will research your reviews and testimonials. This is also the stage where customers will discard options based on a considerations like price point, competition, shipping and quality – so, what makes your product stand out?

This is also a great stage to follow-up and implement an automated email sequence – you can include FAQ, testimonials, benefits of your products, or your current deals or promotions.

4. Decision:

At this stage, customer prospects decreases further, but the chances of closing a sale rise. This is the final choice to purchase or walk away.

With that being said, this is a great time for tactical moves – flash sales, bonus offers, free shipping, and promotions. The offers may entice the prospects to make the purchase

5. Action:

The final stage- the sale is completed. Although, you should always follow-up and practice customer retention tactics to create a return path.

My Sales Funnel Flow Chart:

Sales Funnel (1)

Now, time for a sales conversion. This can quickly give you valuable information on areas that need improvement versus areas that are succeeding. Across eCommerce industries, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher. As of January 31st I had 6 sales and a total of 199 views on my Etsy- that is a 3% conversion rate.

total visits as of 1-31

Feel free to use my funnel tactics to create your own;  just keep in mind that its an evolving process, always modify and repeat!


Maximizing Revenue on Etsy

Now that you planted the seeds of your Etsy Shop, it is time to grow. You can also apply these tactics to other eCommerce businesses; simply adjust them to your niche. Here are some tactics I’ve found through trial and error and my own research:

 Customer Retention Tactics

Maintaining customer retention is integral for meeting your bottom line. Here are some tactics to earn repeat customers:

  1. Communication – Respond to questions and feedback, and kindly to any problems your customers may have within 24 hours. This is key to build trust with potential customers and building repeat business. Also, always follow-up the arrival of their product with an email to ensure satisfaction. This is a good time to ask them to review your product. Great customer service isn’t always easy, but it is key to a your business’s lasting success.
  2. Timely shipping and personal touches – I like to add a handwritten thank you note and sometimes include a small crystal with their order; hand-written notes are a quick way to go that extra mile for your customer.

3. Follow-up Within the first month of purchase, email them a coupon code to your shop. Coupons are a great way to build customer loyalty. You can offer free shipping, percentage off their next order, or a free item.

Up-Selling Tactics

  1. Suggestions and Bundling – Customers search with keywords on Etsy. When they search, all shops with items matching that agenda show up. They may look look at the item, but in order to get customer’s to explore the rest of your shop, put links to your other products in that collection, or matching pieces. Click the images to see the examples below:

etsy hop 6
etsy shop 7

2. Freebies – Many savvy shoppers will add additional items to their shopping cart to receive something for free; especially free shipping. The question is how to affordably offer free shipping and balance the expense? First, factor the shipping into your expenses. Next, find a reasonable dollar amount that brings you more profit without taking a hit. Although, taking a short-term loss is a smart sacrifice if it brings loyal customers. Just make sure to follow up with customer-retention tactics!

Opening an Etsy Shop: 5 Steps for Success

Etsy is a marketplace website for vending unique, vintage, or handmade items. You can find anything from candles to prints to knitted hats. If you are crafty, starting an Etsy shop is a great side-hustle with potential to grow!

1. Define and Refine your Vision

After studying successful Etsy shops, I found that they all had one clearly defined niche (click photos below for examples). Choose one overall category rather than a hodge-podge of different things – jewelry, paper-crafts, greeting cards, paintings, digital art work, pottery, clothes, etc. etsy shop 2


etsy shop 3

etsy shop 1

Time to brainstorm and create- start with 10-20 designs/ items. Then, ask yourself: Who are your direct competitors?  What are they charging? What makes yours stand out?

After you have this information, create a captivating shop name that highlights your shop – if the name you had your heart set on is taken, try adding shop or boutique.

2. Gather your materials

Start small with your supplies and do your research! As much as we love Michaels and Joann’s, there are cheaper suppliers online: Dick Blick Art Supplies (general art supplier) and Fire Montain Gems (jewelry supplier) are two of my favorites.

Keeping inventory from the start is essential for items that are reproduced – here is a link to an excel inventory template.

3. Selling the product – Photos

Bright, intriguing photos are essential to every successful Etsy shop. There are easy ways to achieve quality photos, even with your smartphone!

For your photos, make sure to use natural daylight and take photos from every angle. Here is a DIY photo box tutorial- simple backgrounds keep the focus on the item.

For clothes, jewelry, and other wearable items, use a model so the customers get an idea of how it looks.

Lastly, download the Etsy seller’s app. It allows you to upload and edit images from your smartphone.

3.5 Product Descriptions

Great photos captivate and prompt, informative descriptions sell.

When writing about your products, always list your materials, lengths, and other important information. Considering keywords is essential too; when shopping on Etsy with specific products in mind, you typically type words and phrases into the search bar. Determine which of these keywords your prospective customers will most likely use and integrate them into the title and description

Telling a brief story about the product makes connections with the audience; try talking about the inspiration behind the piece.

4. Growing Your Customer Base – Social Media is Key

The title explains it all; here is a link to an article on instagram for growing your brand and business. For starters, creating an Instagram and Facebook page. From there like/comment and interact, run coupons, giveaways, and contests; this all will create traction to your shop.

Follow other Etsy shops and artists like yours – see if you can do a shout-out for a shout-out.

Use hashtags that are specific to your creations but also try #etsy #estybusinesses #shopsmall #localartist #smallbusiness #smallartist  #artoftheday (I keep a list of these hashtags in my phone notes and just copy and paste for each post!)

 5. Set Daily, Attainable Goals

Devote time to your shop every day – start with 30 minutes- 1 hour. It will change as you grow, but start blocking out times for taking photos, writing, social media, revision, research, and creation. I like to sit down at the beginning of the week and write out 7-10 things I can do to further my business and game plan from there.

Here is pre-launch checklist:

  • Product photos are clean, simple and from all angles and styles; also, no filters.
  • Product descriptions are thorough, yet prompt.
  • Mulitple keywords are used in your title and product descriptions—What words might someone use to search for your listings?
  • Every material listed in the description
  • Measurements are listed
  • Weight for your products measured for shipping purposes (you can print shipping labels from home, expediting the process)

Be persistent and keep positive!

Follow-up with monthly and quarterly goals. Remember, seeds take time to grow; be reasonable yet optimistic.